Marketing Automation Software

Marketing Automation Software is a powerful tool for businesses looking to increase their efficiency and effectiveness in their marketing efforts. This software can help automate and streamline marketing tasks such as email campaigns, social media management, and lead generation. With features such as lead scoring, segmentation, and analytics, businesses can quickly identify and target the right customers to maximize their ROI. With Marketing Automation Software, businesses can easily manage their marketing campaigns, saving them time and money.

Best Marketing Automation Software in 2023.

The most important features for software from the Marketing Automation category
  • Automate repetitive tasks such as email campaigns, lead scoring, and segmentation
  • Create personalized customer experiences with automated workflows
  • Track customer engagement with detailed analytics and reporting
  • Segment customers based on behavior and preferences
  • Integrate with other marketing and sales tools
  • Automatically trigger emails based on customer behavior
  • Automate lead nurturing and scoring
  • Create custom emails and landing pages
  • Manage and segment contact lists
  • Monitor customer engagement with detailed analytics
Voyado

Voyado

Our score: 9.8

Voyado is one platform with the power of six features – seamlessly working together for you to reach customer loyalty. Created with retailers in mind, Voyado gives you the most cost-effective solution for creating hyper-personalized experiences through data, insights, tools, AI, and analytics....

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Aritic PinPoint

Aritic PinPoint

Our score: 9.8

Aritic is an all-in-one marketing automation software platform for digital marketing team or SMBs. It helps to build relationship with leads, automate marketing campaigns and convert leads to paying customers easily....

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BuyerGenomics

BuyerGenomics

Our score: 9.8

BuyerGenomics ("BG") Creates Profitable Customers. BG automates every steps necessary to drive higher marketing performance using machine learning with data ecommerce and omni-channel retailers already have. The system is so effective your results are guaranteed --there is zero risk of performance. ...

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ContactPigeon

ContactPigeon

User satisfaction: 95%

Our score: 9.8

ContactPigeon provide a platform that combines contact management, e-commerce analytics, campaign generator, automation smart-logic and reporting dashboard to allow eCommerce marketers of all sizes to automate and personalize customer experiences at massive scale across multiple channels - emails, w...

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DailyStory Marketing Solutions

DailyStory Marketing Solutions

Our score: 9.6

DailyStory is a turn-key marketing solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. The DailyStory platform includes just the right amount of features and capabilities to get the most out of your digital marketing investments: email mark...

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VipeCloud

VipeCloud

Our score: 9.6

Your Customer Acquisition Solution. Consolidated Sales & Marketing Automation That Can Replace An Entire Stack For Half The Price....

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Allegrow

Allegrow

User satisfaction: 100%

Price from: $36

Our score: 9.6

Allegrow, is the #1 platform for inbox placement. We take your email outreach to a new level as you leverage our technology to optimise your sender reputation and inbox placement - Helping your emails reach the priority inbox, not the spam folder....

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SalezShark

SalezShark

Our score: 9.6

SalezShark is the next generation platform which gives businesses the power to build long lasting relationships with their clients....

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Shape Software

Shape Software

User satisfaction: 97%

Our score: 9.4

Shape's universal platform connects your team, applications, and clients in one centralized hub. Streamline everyday tasks with an intuitive, industry-specific workflow. Build trust with personalized email, video, and sms campaigns that close more deals. Send perfectly timed follow ups & aut...

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Bloomreach

Bloomreach

User satisfaction: 100%

Our score: 9.4

Exponea was acquired by Bloomreach in 2021. The Bloomreach digital experience platform connects deep customer data with deep product data, enabling brands to deliver incredible revenue-driving commerce experiences through personalized products and content across all digital touchpoints....

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MDC DOT

MDC DOT

Our score: 9.4

An all-in-one digital marketing & sales platform that anyone can afford. CRM, social media management, marketing automation, and email marketing for small businesses who live sales, not technology....

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eSputnik

eSputnik

Our score: 9.4

eSputnik is a web-based marketing automation service designed to allow users to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers....

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Cordial

Cordial

Our score: 9.4

Cordial is a next-generation messaging platform built on real-time data. We help marketers leverage their data to create timely, personalized experiences for their customers across channels....

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ManyChat

ManyChat

Price from: $10

Our score: 9.2

ManyChat lets you create a Facebook Messenger bot for marketing, sales and support. It`s easy and free...

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ActiveCampaign

ActiveCampaign

User satisfaction: 100%

Price from: $9

Our score: 9.2

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelli...

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IRIS CRM

IRIS CRM

Our score: 9.2

Integrated Reporting is Simple (IRIS CRM) is a premier sales automation software company servicing clients in the payments industry....

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EngageBay All-in-One Suite

EngageBay All-in-One Suite

User satisfaction: 100%

Price from: $8.99

Our score: 9.2

Simple All-in-One Marketing Software. With awesome software tools backed by a dedicated support team to make every part of your marketing more effective....

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Omnisend

Omnisend

User satisfaction: 100%

Our score: 9.15

Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels....

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Zaius

Zaius

Our score: 9

Activated Customer Data Platform that stitches together user data for a unified view of your customers. Zaius enriches your data with data science-driven customer insights that empower you to design relevant, personalized, and customer-centric omnichannel experiences across your marketing, services,...

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Klaviyo

Klaviyo

User satisfaction: 92%

Our score: 9

Klaviyo is a marketing automation platform. Powered by data, built for ecommerce and web businesses....

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Optimove

Optimove

Our score: 9

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale....

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Platformly

Platformly

Our score: 9

Intelligent marketing automation for your online business. Big business dashboards, CRM, tracking, marketing automation, lead capture, analytics & reporting... Small business price tag! Platformly makes growing your online business more simple and easy than ever before....

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ActiveDEMAND

ActiveDEMAND

User satisfaction: 100%

Our score: 9

The ActiveDEMAND integrated marketing platform is scalable and powerful. The call tracking does more than simply track calls, the small business marketer package has everything you need: email, landing pages, social and full dynamic content and the Marketing Agency Portal is designed specifically fo...

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Marketing Creatio

Marketing Creatio

User satisfaction: 100%

Our score: 8.95

A holistic multichannel marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence....

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Maropost Marketing Cloud

Maropost Marketing Cloud

User satisfaction: 96%

Our score: 8.9

Maropost's on-demand digital marketing platforms help you turn prospects into clients by ensuring delivery of targeted messaging to the right contact at the right time....

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Thryv

Thryv

User satisfaction: 98%

Our score: 8.85

Thryv is simple small software to help small businesses manage their time, communicate with clients, and get paid....

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Mothernode

Mothernode

User satisfaction: 100%

Price from: $49

Our score: 8.85

Mothernode offers small and medium business CRM and ERP solutions; sales force automation, sales management, marketing automation, analytics and key performance indicators (KPIs), accounting integration and more....

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Taguchi

Taguchi

Our score: 8.8

From franchise-based businesses like Domino’s to ecommerce juggernauts like Webjet, Taguchi's Marketing Automation platform provides a scalable multi-channel automation solution that gives your business the tools to succeed in today’s rapidly evolving digital landscape. Dynamic multivariate and A/B...

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FAQ Marketing Automation Software

Q: What is Marketing Automation Software?

A: Marketing Automation Software is a software solution that allows businesses to automate their marketing processes, such as email campaigns, social media posts, and other marketing activities. It helps to streamline and optimize marketing efforts, allowing businesses to reach more customers and increase their sales.

Q: What are the benefits of using Marketing Automation Software?

A: The main benefits of using Marketing Automation Software include increased efficiency and productivity, improved customer engagement, and better ROI. It can also help to reduce costs associated with manual marketing tasks, such as creating and sending emails, as well as tracking and reporting on the results of campaigns.

Q: How does Marketing Automation Software work?

A: Marketing Automation Software works by automating the processes involved in marketing, such as creating and sending emails, scheduling social media posts, and tracking and reporting on the results of campaigns. It also allows businesses to customize their campaigns and target specific audiences.