MINT Review

MINT's Advertising Automation platform provides advertisers with a technology to manage all their media investments on various adtech and media platforms in on place and with a multichannel approach. The platform allows advertisers to plan, execute and analyse all campaigns via display, social, search, video, mobile, SMS, e-mail, push notifications and OOH. Thanks to Automation and AI, companies are able to automate and streamline campaigns, increasing their performance and return on advertising investment through improved efficiency. The platform’s 8 modules help users work on the full campaign lifecycle easily and seamlessly: >Integrations - Connect, discover and select your media buying partners from one interface. Google, Facebook, DV360, Amazon, Outbrain and hundreds more. >Campaign Brief - Outline your campaign’s brief by defining duration, budget, KPIs, and desired media mix. These parameters automatically set performance guidelines across the platform. >Audience Discovery - Identify the best audiences by merging audience traits from social listening, web panel discovery, and first- and second-party data. >Planning - A predictive tool analyses your past performance and produces accurate (99,7%) cross-channel budget allocation and campaign performance scenarios. >Campaign Setting - Orchestrate connected platforms at all levels (from adsets to line items) without leaving the platform. Over time algorithms recognize campaign configurations applying them for you. >Ad Operations - Save time and reduce human errors by configuring tracking and adserver automatically with one taxonomy across all your campaigns. >Recommendation Engine - Optimize your campaign in-flight with AI and make changes automatically! Learn what next-best-action will improve your upper and lower funnel campaigns. >Campaign Insights - View all cross-channel data together and investigate each media while evaluating performances and spending through customizable charts.