Brand24 Review
Our score 6.9
What is Brand24?
Brand24: The Benefits of Social Media Monitoring for Businesses
In the age of social media, businesses need to be proactive about monitoring what is being said about their brand online. That's where Brand24 comes in. Brand24 is a social media monitoring tool that helps businesses track and analyze social media comments. By doing so, businesses can resolve issues and improve customer satisfaction. Here's a closer look at how Brand24 can help businesses.
Brand24 Helps Businesses Track and Analyze Social Media Comments
The first way that Brand24 helps businesses is by tracking and analyzing social media comments. This is important because it allows businesses to see what people are saying about their brand, both good and bad. Additionally, it gives businesses the opportunity to resolve any issues that may be causing negative sentiment.
Brand24 also offers different features that help businesses track and analyze social media comments. For example, the software includes a sentiment analysis feature that categorizes comments as positive, negative, or neutral. This is helpful because it allows businesses to quickly identify any potential problems. Additionally, the software includes a keyword research feature that helps businesses find the right keywords to target. This is important because it allows businesses to make sure they are reaching their target audience.
Brand24 Can Help Businesses Resolve Issues and Improve Customer Satisfaction
The second way that Brand24 helps businesses is by helping them resolve issues and improve customer satisfaction. As mentioned above, the software includes a sentiment analysis feature that categorizes comments as positive, negative, or neutral. This is helpful because it allows businesses to quickly identify any potential problems. Additionally, the software includes a keyword research feature that helps businesses find the right keywords to target. This is important because it allows businesses to make sure they are reaching their target audience.
Additionally, Brand24 offers a reporting feature that allows businesses to track their progress over time. This is helpful because it allows businesses to see how they are doing in terms of resolving issues and improving customer satisfaction.
Conclusion:
Brand24 is a valuable tool for businesses because it helps them track and analyze social media comments. By doing so, businesses can resolve issues and improve customer satisfaction. If you're looking for a way to improve your online reputation, then consider using Brand24.
Overview of Brand24
Overview of Brand24 Features
- Social Search
- Mentions feed
- Sentiment analysis
- Data exporting
- Competitor Knowledge
- Social insights
- Influencer score
- Topic Grouping
- Filters
- Alerts
- Marketing analytics
- Collaboration Tools
- Discussion volume chart
Gallery
Videos
Downloads
Pricing Plans Update date : 2024-12-01
$149.00
Per Month
$199.00
Per Month
$299.00
Per Month
$499.00
Per Month
Comments
"Excellent brand monitoring software at a fair price"
What do you like best about Brand24?
The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter.
What do you dislike about Brand24?
I wish there were a "pause account" option. We only use it when a client requires this specific service which is somewhat infrequent, so I wind up cancelling and reopening once or twice per year. Support folks are really good about cancel/reopen assistance, no friction or resistance.
What problems is Brand24 solving and how is that benefiting you?
Keeping an eye on the chatter around a brand, product, person or incident. Specifically, whether that chatter is brand-impacting (meaningful) or just random noise. Picks up multiple sources so the coverage tends to be quite good - sometimes overwhelmingly abundant but filters and the "block source" option take care if that.
"Quite useful to monitor mentions"
What do you like best about Brand24?
Gives a nice idea about the voice of your audience and their sentiments linked to the brand.
What do you dislike about Brand24?
Influencers section can be improved a bit.
What problems is Brand24 solving and how is that benefiting you?
It's helping me understand the audience of my agency clients and monitor their social mentions.
"Great experience overall"
What do you like best about Brand24?
Amazing customer service attention throughout my experience using this platform. Instructions are clear within the platform and its easy to set up and use.
What do you dislike about Brand24?
Nothing really, I've had a great experience.
What problems is Brand24 solving and how is that benefiting you?
Understanding how is our brand awareness evolving through time in social media mentions.
"Paying attention to the public discourse involving our brand"
What do you like best about Brand24?
The current universe of media involves an ever-increasing number of channels, platforms, and media variety: digital, print, audio, video, and – often – a combination of moree than one. Keeping track of potential sources of content is a challenge met either by allocating tedious, time-consuming human hours pouring over the minutiae of detailed channels, or integrating Brand24 in the mix. Fortunately Brand24 ability to save us many hours of work has become a critical compoennt of our repoutation management capability, without which we would not be as informed as we now are.
What do you dislike about Brand24?
There is always the possibility that Brand24 could have overlooked a channel or source in the barrier-free realm of social media, but that less of a risk.
What problems is Brand24 solving and how is that benefiting you?
Identifying quickly mentions of our brand – both positive and negative
"Cost-efficient social and media monitoring"
What do you like best about Brand24?
Definitely it's cost-efficiency! There are a number of media monitoring agencies out there that charge for hefty prices for the same services (and more!) that you can get with Brand24, all you have to do is learn how to navigate this social listening tool and make it work for you and to your brand's advantage.
What do you dislike about Brand24?
Probably the limited number of projects one can make or monitor. It would help if it could be more so a brand can monitor as many of its industry competitors.
What problems is Brand24 solving and how is that benefiting you?
Definitely it answers for me my brand's relevance to the market online in real time.
"The tool has a few things to upgrade, but it's the best one in the market."
What do you like best about Brand24?
Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with organization. It has some pretty cool features for filtering and configuring the projects so the mentions collected will be the most accurate possible.
It is easy to implement integrations and the customer support hasen't let me down yet.
What do you dislike about Brand24?
It stores collected mentions for only about a year, so if you aim to save historical data, Brand24 is not it.
What problems is Brand24 solving and how is that benefiting you?
Brand24 is helping us understand how our own brand is performing online in terms of brand recognition in comparison to our competitors.
"Brand24 features and functionality are GREAT"
What do you like best about Brand24?
We use it to examine our customers NPS based on thier social media. WHich we can Social Medeia Sentiment Score (SNSS) . Which when added to traditional Survey data, we get a much better view of brand perception. More accurate. Brand24 is outstanding for this. The best actually. This allows us to create successful brand campaigns that allow our customers to both increase NPS as well as their positive brand perception. It is easy to use, the data is an invaluable tool to helping our customer base.
What do you dislike about Brand24?
We use this extensively, and issue it may have had are already resolved. Brand24 listens to client feedback positvely, which is refreshing in this day and age.
What problems is Brand24 solving and how is that benefiting you?
Brand24 allows us to bridge the gap between NPS surveys done by our customers, and the sentiment that exists within social media. That gap can make all the difference in the world when designing a brand campaign to increase NPS and increase brand perception.
"Good tool for monitoring mentions!"
What do you like best about Brand24?
This tool provide the necessary configuration to allow you to gather and analyse mentioned from the internet. You can filter by date, source, location and others.
I've also seen the platform is being improved with new features such as advanced analytics.
What do you dislike about Brand24?
Some improvements can be considered to enhance the usability:
1) Allow mutting of author for Instagram. At the moment, we can only mute the entire site (Instagram.com) which is not practical.
2) Interface can be improved in terms of user-friendliness
a) Create depth or impose different colors for selected mentions.
b) Selected posts (to be deleted) would go missing when another action is carried out such as mutting a mention. The selection of mention will need to be performed again.
3a) To lift the current limitation on "Excluded Keywords"
3b) Enhancement of "Excluded Keywords" interface. Currently, the field is a single text field, so viewing of "Excluded Keywords" are difficult.
3c) Improvement on "Excluded Keywords" to allow "GLOBAL" and "KEYWORDS" SPECIFIC.
What problems is Brand24 solving and how is that benefiting you?
It allows us to gather mentions and allow us to brainstorm social media content according to trending topic revolving our keywords. Also, it allow us to analyse negative sentiment promptly.
"Using Brand24 has helped us improve our KPI tracking and social listening"
What do you like best about Brand24?
The reporting has been our most used feature because we mainly use it to track our KPIs. We also review our mentions weekly to see who is talking about our brand, what they are saying, and if they could potentially become an affiliate or practitioner with our company. It is really easy to use and was easy to set up with a bit of help from our representative.
What do you dislike about Brand24?
There isn't anything we have found that we dislike so far! We are not heavy users of the app, but it works for what our needs are at this time.
What problems is Brand24 solving and how is that benefiting you?
It is helping us find people and blogs talking about our brand online, as well as helping us track some of our KPIs related to marketing.
"So easy!"
What do you like best about Brand24?
Brand24 is incredibly user friendly and not over complicated. It was also very easy to get up and running and add users from my team. There's a wide variety of sources available to track brand mentions and the projects feature helps keep us organized with tracking multiple keywords.
What do you dislike about Brand24?
It would be great if there were exporting capabilities to have a spreadsheet of multiple brand mentions. Also, a Threads integration would be helpful as an additional source!
What problems is Brand24 solving and how is that benefiting you?
Brand24 gives my team an easy way to source new influencers for our affiliate program and find creators who genuinely love our brand. We also use it to source spark ads for TikTok.
"Best tool for mentions monitoring and gathering insights"
What do you like best about Brand24?
It's like 10 tools in 1, and helps me with:
- competitors monitoring
- brand awareness monitoring
- gathering customers' insights and needs
- finding influencers
- finding opportunities for backlinks
- staying up to date with recent events in my sector.
And it has an awesome and helpful team:)
What do you dislike about Brand24?
Nothing to dislike. The tool could communicate its limits and sources more clearly. Otherwise, it's perfect.
What problems is Brand24 solving and how is that benefiting you?
- competitors monitoring
- brand awareness monitoring
- gathering customers' insights and needs
- finding influencers
- finding opportunities for backlinks
- staying up to date with recent events in my sector.
"Easy Access to Information"
What do you like best about Brand24?
It's easy to use and the email updates help to keep users up to date on what's going on in their industry or with their business. It brings outside voices to one location.
What do you dislike about Brand24?
I have nothing negative to say about Brand24. I am with a smaller organization (less than 20 employees), so there isn't as big of a need to get our arms around all the chatter around our brand but can see the potential with large organizaitons.
What problems is Brand24 solving and how is that benefiting you?
Brand24 made sure I could identify both the positive and negative chatter in the market and to gain a real-time understanding of how the brand was received in the community.
"Great Platform for Those in PR + Marketing!"
What do you like best about Brand24?
I love the AI Insights on Brand 24! This is great with helping us understand the landscape and get valuable feedback. The client success team is also really great at answering any questions I may have. The platform is also super easy to use + learn!
What do you dislike about Brand24?
So far, no downsides! I have enjoyed using the platform and have learned a lot about my brand.
What problems is Brand24 solving and how is that benefiting you?
Brand 24 allows us to see who is talking about our brand, from both a media and social perspective.
For customer service, it allows us to contact those customers and provide great service.
"Intuitive platform with real-time data tracking!"
What do you like best about Brand24?
Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive, making it easy for users to set up and customize their monitoring preferences. The real-time tracking feature is impressive, providing up-to-the-minute insights into social media mentions and discussions.The sentiment analysis feature is another highlight. Brand24 accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand.
What do you dislike about Brand24?
Not many dislikes, just a suggestion - they could offer discounts more often!
What problems is Brand24 solving and how is that benefiting you?
Measuring the effectiveness of marketing campaigns across various channels is a common challenge. Brand24 allows us to monitor the impact of marketing campaigns in real-time, providing insights into audience reactions and engagement. This data helps in refining and optimizing future campaigns.
"Accurate Share of Voice Measurement"
What do you like best about Brand24?
Brand24 has proven to be an exceptional tool for precise keyword tracking, providing highly accurate mentions relevant to my specified keywords. Its standout feature is the ability to exclude specific keywords, ensuring focused and relevant results. Additionally, the capability to filter channels and collected mentions by keywords offers great flexibility and control over the data.
One of the most commendable aspects of Brand24 is its robust functionality for measuring Share of Voice. This feature has been instrumental in evaluating our brand's presence and impact within the industry landscape.
What do you dislike about Brand24?
However, there are a few drawbacks worth noting. Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions. Furthermore, there have been instances where the software's performance has been a bit sluggish.
What problems is Brand24 solving and how is that benefiting you?
Overall, Brand24 stands out as a powerful tool for accurate keyword tracking and Share of Voice analysis. Despite a few minor issues, its functionalities greatly benefit businesses seeking precise insights into their online presence and brand visibility.
"Brand and competitor pulse"
What do you like best about Brand24?
- Slack integration that helps us keep an eye on every mention of our product / brand
- Easy setup - you learn the rules once and then you can easily play with what you want to track
- Spotting the untagged mentions that we wouldn't know about without Brand24
- Brand24 team :)
What do you dislike about Brand24?
Nothing to dislike. Only ideas what else can be build next :)
What problems is Brand24 solving and how is that benefiting you?
Firstly, we wanted to know whenever somebody mentioned our company or product. Secondly, we needed a solution to keep track of what our competitors are up to. The biggest benefit is that we now have access to both: brand/product mentions and competitor news in real time. Plus, we can look at historical mentions and get a glimpse of how we're doing in terms of online presence vs competitors.
"Easy to use and extremely helpful"
What do you like best about Brand24?
What I appreciate most about Brand24 is data exporting. This feature enables me to create highly polished reports for meetings. The detailed reports offer a comprehensive overview of our online presence, tracking key metrics such as brand mentions, social media reach, and sentiment trends. The customer support from Brand24 deserves special commendation. The team is responsive, knowledgeable, and genuinely invested in ensuring their users get the most out of the platform. Any queries or concerns are addressed promptly, contributing to a positive overall experience.
What do you dislike about Brand24?
Figuring out what to do with the data takes a bit of time.
What problems is Brand24 solving and how is that benefiting you?
The competitive analysis tools have allowed us to benchmark our performance against industry peers. This has been instrumental in identifying opportunities for improvement and staying one step ahead of the competition.
"Time saving!"
What do you like best about Brand24?
Brand24 has saved me time when running social media campaigns, not only because I no longer need to count the reach of each post, but also when it comes to reports.
I love the breakdown of stats as well as being able to easily personalize a report and what you want to be shown in it.
What do you dislike about Brand24?
That it can't count the reach and engagement for stories and reels.
What problems is Brand24 solving and how is that benefiting you?
the vast amount of content that is posted during a campaign, and one that is run over 6 months. it is impossible to count and analyze all that info - but brand24 does just that. it is also super easy to use and reports can be personalised which saves me money and time from briefing a designer.
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