EYECE Review
What is EYECE?
EYECE is a digital solution for FMCG/CPG suppliers and distributors to build their sales and commercial investment budgets, and then track actual sales and spending performance. In-Market Sales: - Plan sales budgets and forecasts then monitor against actual performance - Manage promotions and view resulting ROI - Leverage comprehensive KPIs including promotion weights, depths, costs, margins, and more - Compare against industry standards and historical performance Commercial Investments: - Build Trade Promotion calendars by planning your commercial investments - Track trade spending versus budget - Automatically issue Fact Sheets to align spending with Suppliers and Finance - Monitor performance of promotions and investments versus sales Correlate Sales With a Library of KPIs: Identify predictable relationships between sales and factors such as promotion weight and depth, consumer and trade investments, the release of new products and innovations, market, shelf, and off-shelf shares, product availability on the shelf, and more.
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