What is Constant Contact?
Constant Contact is an email marketing and digital advertising platform developed by Constant Contact, headquartered in Waltham, MA. It provides tools for creating, sending, and tracking email campaigns, managing social media, running online ads, building websites, and hosting events.
Key capabilities
- Email marketing: Create campaigns using a drag-and-drop editor, over 100 responsive templates, subject line A/B testing, and marketing automation.
- Social media and advertising: Schedule and monitor social posts, manage a social inbox, and run ad campaigns on Facebook, Instagram, and Google Ads.
- List management and segmentation: Manage duplicate contacts, build lists via websites, social media, and SMS, and segment audiences based on click data.
- Surveys and event marketing: Create custom surveys and polls, and manage event marketing campaigns.
- E-commerce and fundraising: Integrate shopping cart functionality, create coupons, and utilize online fundraising tools.
- Analytics and tracking: Track campaigns in real time, view click-tracking heat maps, compare campaigns, and analyze social engagement.
- Content and asset management: Store up to 2GB of images and documents, access an image library, and build landing pages with an intuitive editor.
Who it is for
Constant Contact is designed for small businesses, medium businesses, and freelancers.
Pricing and deployment
Constant Contact is cloud-hosted and uses a monthly payment pricing model. The Email plan starts at $20 per month, and the Email Plus plan starts at $45 per month. A free trial is available.
Things to consider
- Image and document hosting is capped at 2GB, which may require external storage management for image-heavy campaigns.
- The platform spans a wide set of categories—from domain registration to ad management—so buyers should verify they need this breadth of tooling rather than a specialized single-category solution.
FAQ
Is there a free trial available?
Yes, Constant Contact offers a free trial for users to test the platform.
What are the pricing plans?
Constant Contact offers an Email plan starting at $20 per month and an Email Plus plan starting at $45 per month, billed on a monthly payment basis.
What platforms and devices does Constant Contact support?
Constant Contact is available on Web-based, Windows, Mac, Linux, Android, and iPhone/iPad platforms.
What integrations are available?
Constant Contact integrates with platforms such as Salesforce, Shopify, QuickBooks, Zapier, Eventbrite, WooCommerce, Microsoft Office 365, Wordpress, and various social media networks.
Constant Contact features
- Duplicate contact management
- Click segmentation
- Social analytics and engagement
- Over a hundred customizable, responsive email templates
- Up to 2GB hosting for images and documents
- Drag-and-drop email editor
- List segmentation tools
- Coupon creation
- Social inbox
- List-building tools for websites, social media, and SMS
- Campaign comparison
- Comprehensive image library
- Email integrations
- Facebook and Instagram ad management
- Social posts and monitoring
- Email marketing automation
- Intuitive landing page editor
- Real-time campaign tracking
- Client management
- Custom surveys and polls
- Subject line A/B testing
- Email list management
- Multi-user accounts
- eCommerce integration
- Auto-adjust smart columns for emails
- Online fundraising tools
- Marketing calendar
- Google Ads tool
- Social share for emails
- Event marketing
- Click-tracking heat map
Constant Contact pricing
Prices as published by Constant Contact. Confirm current pricing on the vendor's website.
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