How the B2SaaS score works

The B2SaaS score is a single 0–10 number that summarises how a product is rated on public review sites, so you can compare tools at a glance. This page explains exactly how it is calculated and what it does not tell you.

What the B2SaaS score is

Most review sites ask you to trust one opinion: theirs or a handful of their reviewers. We take a different stance — a score you can rely on should be built from the people who already pay for and use the software, not from a single editorial verdict and not from vendors paying for placement.

So the B2SaaS score distils the public ratings a product has earned on independent review platforms into one 0–10 number. It is deliberately simple and impossible to buy.

A few rules follow from this:

  • Both sources, or the one we have. When a product is rated on both platforms, the score is their average. When only one platform rates it, the score simply is that rating — we never pad a missing source with guesswork.
  • Every number stays visible. Each profile shows the G2 rating and its review count next to the score, so you can always see how much evidence stands behind it — a 9.0 backed by 2,000 reviews is not the same as a 9.0 backed by five.
  • Sources are named, never hidden. We do not blend third-party ratings into some opaque editorial verdict. If a number comes from G2 or FinancesOnline, we say so where it appears.

Worked example

A product rated 4.5 stars on G2 (that is 9.0 on our 0–10 scale) and 8.6 on FinancesOnline gets a B2SaaS score of (9.0 + 8.6) / 2 = 8.8 — “Excellent”. Its profile then shows both source ratings side by side with the score.

What the score does not measure

  • It is not a hands-on test. We do not install and benchmark each product; the score reflects how existing users rate it on public platforms.
  • It does not account for review volume. A product with a handful of reviews can score as high as one with thousands. Check the review count shown next to the rating.
  • It is not a fit score. The best-rated tool in a category is not automatically the best one for your team size, budget or industry. Use the pricing, deployment and “best for” details on each profile.
  • It can lag behind. Ratings are refreshed when we re-import data from the source platforms, so a score may not reflect the newest reviews. Every profile shows when it was last updated.

What the labels mean

9.0–10.0
Outstanding
8.0–8.9
Excellent
7.0–7.9
Very good
6.0–6.9
Good
5.0–5.9
Fair
0.0–4.9
Limited

Sponsored listings

Vendors can pay for a sponsored placement. Sponsored products are always marked Sponsored and appear first in the default “Featured” sort of a category. Sponsorship does not change a product’s score: the score is calculated only from public ratings. You can sort any category by score instead.

How profiles are written

Product profiles are compiled from vendor documentation, vendor websites and public market data such as headquarters, founding year, pricing plans, deployment options and supported platforms. Descriptions are written in a neutral voice, partly with the help of AI tools, and are not first-hand product tests. Reviews imported from other platforms are labelled with their source.

Corrections

If you spot outdated pricing, a wrong rating or any other error, use the “Report a problem” link on the product profile or write to [email protected]. Vendors can also claim their profile to keep it up to date.