Clearbit Review

What do you like best about Clearbit?

Their filmographic information on all company sizes is of great help

What do you dislike about Clearbit?

Their contact enrichment can be a little better.

What problems is Clearbit solving and how is that benefiting you?

It helps me gather information on companies I want to prospect into. Their accuracy on information is pretty good.

What do you like best about Clearbit?

Amazing free version allowing you to set your ideal client profiles and target audiences and to keep track of website visits.

What do you dislike about Clearbit?

Nothing! Of course I'd love the free version to have no limitations, but that's impossible.

What problems is Clearbit solving and how is that benefiting you?

Getting more insights into our website visitors, by category. Be able to easily gain info on specific groups of leads. Quickly see which pages they've visited, what they're interested in.

What do you like best about Clearbit?

Its useful for business to collect customer data, Industry info and improve personalization, predicting customer behavior.

What do you dislike about Clearbit?

At times, It can be information overload.

What problems is Clearbit solving and how is that benefiting you?

Gathering competitive business intelligence of market.

What do you like best about Clearbit?

It is very easy to use. We have to find many company owner's details for the sales and this tool help us to find those details. Accuracy rate is very high and we can easily find unlimited details from this tool. Not only the company owner, we can find all senior level executive's email ids with the help of this tool.

What do you dislike about Clearbit?

I didn't find anything negative as of now.

What problems is Clearbit solving and how is that benefiting you?

We have to find the details of the key person of companies from different industries so we need to find so many email ids and contact details in as single day. With the help of this tool we can easily find unlimited email ids and contact details of the key person and with the help of those details we can easily communicate too those people regarding our services. Best part of this tool is its accuracy rate that is very high so its save our so many time and provide us accurate date. In a single click we can find the details. Lead generation is our primary work because with the help of the leads we can convert them into sales and Clearbit makes our work easier and effective.

What do you like best about Clearbit?

Easy integration into CRM, Firly robust dataset

What do you dislike about Clearbit?

Lots of inaccuracies and duplicative data

What problems is Clearbit solving and how is that benefiting you?

the need for accurate firmographic data to ensure we are targting the correct prospect accounts. Has allowed us to triangulate with a few other similar providers to create sales territories

What do you like best about Clearbit?

Being able to view the companies that have visited our website has been fantastic from a sales and marketing perspective. Combining that data with what we get in Hubspot and Google Analytics has been a game-changer for optimizing our web experience. Our SDR team has an additional channel for analyzing their outbound campaigns and dialing in target prospects, and our AEs are able to see which companies that are currently in cycle are visiting the site and getting information about our company so they can reach out.

What do you dislike about Clearbit?

Clearbit has gone through a number of UX changes recently, and not all have been for the better. Their most recent visitor report, in particular, is much more difficult to read and use. Their credit-based system is fairly unintuitive, and our team has found that the names/titles they have from a data enrichment standpoint aren't terribly useful for our audience.

What problems is Clearbit solving and how is that benefiting you?

Clearbit is providing greater insights about who and when in the process people are accessing our website.

What do you like best about Clearbit?

Clearbit is a vital integration with Salesforce. It helps us increase Sales opportunities with enriched data about our customers and prospects. Clearbit also helps improve our lead form conversions, by allowing us to reduce the number of questions required for completion in our lead forms.

What do you dislike about Clearbit?

Clearbit basically requires a valid business email address and is less effective in enriching records associated with consumer email domains.

What problems is Clearbit solving and how is that benefiting you?

Clearbit allows us to enrich our customer and prospect data, which allows Sales to effectively target the best opportunities.

What do you like best about Clearbit?

The slack integration makes it easy to set triggers to get notified when identified traffic has hit your site.

What do you dislike about Clearbit?

Not much. Now it's been acquired by HubSpot I'm excited to see more integration between the two platforms.

What problems is Clearbit solving and how is that benefiting you?

Clearbit helps us identify visitor traffic on the site. This helps us quickly see which companies are visiting the site and not converting.

What do you like best about Clearbit?

Clearbit is a game-changer! Their data enrichment and intelligence solutions revolutionized how we understand our leads and customers. With their powerful technology, gathering valuable information about our target audience is effortless. Clearbit's capabilities improved data accuracy, enabling highly targeted and personalized marketing campaigns. Their tools like Clearbit Prospector and Clearbit Reveal identify potential customers effectively. Fast and efficient service, along with exceptional customer support, made our experience truly exceptional.

What do you dislike about Clearbit?

From my perspective, I found Clearbit's platform to have a bit of a learning curve. It took me some time to navigate and fully utilize its features effectively. Additionally, I encountered occasional discrepancies in the data provided, which required me to verify information from other sources. Simplifying the user experience and ensuring more consistent data quality would greatly improve my overall experience with Clearbit.

What problems is Clearbit solving and how is that benefiting you?

I use Clearbit to extract potential customers' email addresses, allowing me to streamline my prospecting efforts and enhance my outreach strategies. By leveraging Clearbit's powerful data enrichment and intelligence solutions, I can efficiently gather comprehensive information about leads, including their contact details. Clearbit's ability to provide accurate and up-to-date email addresses significantly reduces the manual effort and time required to find and verify this crucial information. This enables me to focus on building meaningful connections with potential customers and driving successful sales outcomes.

What do you like best about Clearbit?

It is very useful extension. I personally use this extension and it's mind blowing. I can find the details of any key person in just one click. It reduce my work load.And not only key person, you can find the email ids of other employees of thr company.

What do you dislike about Clearbit?

Sometimes it's shows error and my 60% work is depends on clearbit so for that time I have to find some other extension. It's provide limited credits so i have to buy the credits for some more details.

What problems is Clearbit solving and how is that benefiting you?

In my work profile I need the details of key person like their email ids, contact details. So clearbit helps me to find the email ids of the key person. The accuracy rate is 95%.

What do you like best about Clearbit?

Clearbit allows us to instantly enrich our form conversions with just an email address, allowing us to ask additional qualification questions instead of information we need for routing. All of this while increasing our speed-to-lead.

The platform sends our sales team notifications when their target accounts visit the website anonymously. In addition, we can create audiences and find new target accounts based on companies visiting pages on our site over a short period.

Lastly, we can leverage that account visiting information in ad audiences with built-in integration to Facebook.

What do you dislike about Clearbit?

Would love to see additional integrations for ad platforms such as LinkedIn. I would also like to have more control over which old contacts are refreshed each month instead of the entire database, including old leads that are archived.

What problems is Clearbit solving and how is that benefiting you?

Clearbit is primarily solving our speed-to-lead which increasing the datapoints we can capture for our form conversions. In addition, it instantly enriches any offline event leads we upload.

What do you like best about Clearbit?

I loved the seamless integrations of the email finder. Really easy to use, and navigate and 99% of emails are correct. It has saved me lots of time! Highlight recommended.

What do you dislike about Clearbit?

No way to buy more email credits.

That is literally all, wont let me move on until I use up more characters here. So i am just writing stuff for no reason thanks

What problems is Clearbit solving and how is that benefiting you?

Speediness of getting leads emails, and also imntegrating those emails in my gmail.

Its really easy to use which means I can get through tons of emails campaigns.

What do you like best about Clearbit?

Helps keep track of your target account's interactions on the website.

Seamlessly merges CRM data with the platform.

The biggest advantage is being able to push titles, seniorities, industry level match lists to Facebook advertising.

What do you dislike about Clearbit?

The deanonymization rate/match rate is not beyond 40-50%

What problems is Clearbit solving and how is that benefiting you?

Helping us push firmographic data to Facebook advertising. Facebook with firmographic data is LinkedIn at 1/4th the cost. We're also able to push our ABM accounts as a contact list to FB

What do you like best about Clearbit?

The thing that we like the most being a Salesforce Product Manager is that clearbit for our sales reps eliminates workflows and houses all the necessary data in a single platform.

What do you dislike about Clearbit?

I think being able to surface insights via a lightning component similar to the News and Enrichment lighting component. A reveal component that can be surfaced on our Lightning Record Pages would be cool.

What problems is Clearbit solving and how is that benefiting you?

Eliminating the need to leverage multiple data sources and allowing the sales rep to have all the necessary initial data points to interact with a new potential prospect right away.

What do you like best about Clearbit?

I like the data about companies visiting our website and the ability to segment and automate tasks for sales. I consider the tool more of a middleware, but it works.

What do you dislike about Clearbit?

There is nothing to dislike about it, it works just fine and the possibilities are endless. Ok, maybe the coverage could be bigger, but it's mostly small companies, niche industries that the data is missing.

What problems is Clearbit solving and how is that benefiting you?

We are solving two problems. First is about better understanding our audience and how different segments of our website visitors respond to our messaging, pricing, etc. Second is about identifying ICP website visitors to guide our sales team to in-the-market accounts.

What do you like best about Clearbit?

It enriches our leads as soon as they enter the CRM giving us a plethora of information we use to distribute leads and define our ICP.

What do you dislike about Clearbit?

I wish the integration with Salesforce was a little better. With our Clearbit Reveal, it delivers the data in a text field format so it's a little challenging for the sales team to understand their buyer's journey. I wish there was a widget for Reveal like there is for the enrichment tool.

What problems is Clearbit solving and how is that benefiting you?

Before implementing Clearbit, we didn't have any information about the leads we would receive from events, webinars, inbound, and other marketing channels. Our team was distributing leads manually and it was very cumbersome for us. Now, we are able to use the data Clearbit provides to segment the data for lead distribtution and we can deanonymize website traffic and signal our sales team of their accounts that are visiting our website.

What do you like best about Clearbit?

The data is accurate and enrichment is fast. They integrate with most of the systems we use as well. The settings interface is super easy to use and understand. However, the most helpful part of Clearbit has been their Customer Success team.

What do you dislike about Clearbit?

There isn't much to say negatively about Clearbit, honestly. They've jumped on every issue we've had and have been attentive to our account which sometimes goes by the wayside as the company grows.

What problems is Clearbit solving and how is that benefiting you?

We mainly use Clearbit to enrich Leads but we also leverage it to prospect new Leads,

What do you like best about Clearbit?

I thought the user interface was good and seemed easy to use. It had a native integration with HubSpot and seemed relatively easy to set up. It was a little easier to learn than ZoomInfo.

What do you dislike about Clearbit?

We had an interesting experience, and I didn't anticipate the lack of customer service. We were not able to get a clear answer on the validity of the data being provided.

What problems is Clearbit solving and how is that benefiting you?

By using Clearbit, we thought we could benefit from more accurate customer data, which can help improve the effectiveness of our marketing campaigns, increase customer engagement and loyalty, and drive sales. Additionally, the platform should have helped save time and resources by automating the gathering and integrating customer data, which can free up time and resources for other important tasks.

What do you like best about Clearbit?

Currently we use Clearbit enrichment and prospector. Prospector is good, but the enrichment side is really where we extract value on the Marketing front. We've based most of our MQL scoring mechanism off the data that Clearbit provides across demographic and firmographic information.

Because the data is also accessible via API we have multiple other use-cases for the tool like enrichment of lists we generate from other sources as well as using it on the engineering side in signup workflows.

What do you dislike about Clearbit?

Main thing I don't like is how their pricing is based upon your database size. I would much rather if they leveraged a usage-based pricing model. There are thousands of leads in our databases that we don't actually care about getting updated (or cannot be enriched) on a monthly / yearly cadence. Instead, we'd rather just a pay-to-play model, and frankly I think we'd end up using it for a lot more because of that.

What problems is Clearbit solving and how is that benefiting you?

Main value comes from it's ability to integrate with SFDC / Marketo and enrich our leads within the systems. Additionally, because we can ping the API endpoint too, that makes it more valuable

What do you like best about Clearbit?

Data Accuracy, at the end of the day if you want a reliable data source and be able to action the intel there is not another provider out there that does it better.

What do you dislike about Clearbit?

Prospector limits you to 500 searches at a time which makes it a bit clunky, any query over 1,500 companies and it tends to crash. However these are all things that you can get use to and work around easily.

What problems is Clearbit solving and how is that benefiting you?

We are able to track down our ICP's far easier than we could before with Cognism. The data is also typically 90% accuracy or higher for emails which we were getting far less with other providers. It can get pricy but you get what you pay for and save on the validation side.

What do you like best about Clearbit?

Clearbit has streamlined the process of identifying and comprehending our target customer segments. The information supplied by Clearbit has been crucial in tailoring our outreach efforts and securing more deals. Its user-friendly interface and reliable data have made it a valuable asset to our technology arsenal.

What do you dislike about Clearbit?

At times, the response time from customer support may be slow.

Some of the information available may not be up to date.

The price point may not be suitable for smaller businesses on a tight budget.

What problems is Clearbit solving and how is that benefiting you?

Clearbit Data Activation Platform is a centralized data management solution that assists businesses in collecting, storing, and utilizing customer information across multiple marketing and sales channels. It addresses the issue of disparate customer data by offering a comprehensive system for managing customer data. Advantages of Clearbit include:

Enhanced Data Accuracy: The platform enhances and confirms customer information, resulting in improved data quality and accuracy.

Increased Productivity: By centralizing customer data, Clearbit simplifies data-driven processes such as lead generation and scoring, cutting down manual labor and increasing productivity.

Personalized Customer Experience: With enriched customer data, companies can offer more customized experiences across various touchpoints, resulting in heightened customer engagement and loyalty.

Data Security: Clearbit is in compliance with GDPR and CCPA and provides businesses with tools to ensure customer data privacy, reducing the risk of data breaches and privacy violations.

What do you like best about Clearbit?

I like its interface as it is easier to navigate, I like how we can integrate it with different tools, which helps us to achieve our goals efficiently. Plus, the insights provided by the platform help the team in planning.

What do you dislike about Clearbit?

Till now I do not have any major issues with Clearbit, but its performance can be improve, also there has been instances where the information provided by the Clearbit was outdated.

What problems is Clearbit solving and how is that benefiting you?

It provides improvement in form completion rates, and data accuracy. It is very helpful for our clients and reduces the hassle of endless form filling which can be annoying at times.

What do you like best about Clearbit?

It is easy to maintain high-quality leads and also easy to use; It allows us to have LinkedIn (email ID) verification of leads. Personally, I like how it integrates with Mailchimp account

What do you dislike about Clearbit?

It should work on data accuracy, sometimes it gives junk, which misleads to organization growth, and integration with Microsoft sheets can be a better thing

What problems is Clearbit solving and how is that benefiting you?

Verifying email addresses while searching for new leads helps reduce campaign failures, which helps to get happy tips and results in business growth, and helps to integrate with the MailChimp account.

What do you like best about Clearbit?

Clearbit provides access to a vast database of information on companies and consumers, including demographic, firmographic, and technographic data which is of great use to our company. The best part is the weekly report we receive every Friday even though we are currently on a free plan.

What do you dislike about Clearbit?

I would say the pricing is a bit on the higher side. Nothing else from my side.

What problems is Clearbit solving and how is that benefiting you?

The weekly report gives our company great insights about the types of companies visiting our websites and which pages are receiving maximum traction. Helps us target specific companies.

What do you like best about Clearbit?

This tool is excellent for streamlining our website's forms. It works smoothly, and as a seasoned Clearbit user, I can attest that it has significantly improved compared to before. Additionally, the company size information it provides is highly accurate and always up to date.

What do you dislike about Clearbit?

Clearbit primarily operates well for large, well-known websites and domains. It may struggle to access information for smaller companies, which can result in a waste of time.

What problems is Clearbit solving and how is that benefiting you?

Clearbit provides valuable information on which companies have visited our website, giving us a glimpse into the business categories drawn to specific web pages. With enough data, this will enable us to tailor our content more effectively to attract exemplary visitors and, to some extent, identify potential new business leads for follow-up.

What do you like best about Clearbit?

Clearbit has made it easier for us to find and understand our ideal customer segments. The data provided by Clearbit has been invaluable in helping us personalize our outreach and close more deals. The platform's user-friendly interface and accurate data have made it a valuable addition to our tech stack.

What do you dislike about Clearbit?

The customer support response time can be slow at times.

Some of the data provided can be outdated.

The cost can be a bit steep for smaller businesses.

What problems is Clearbit solving and how is that benefiting you?

Clearbit Data Activation Platform is a data management solution that helps businesses to collect, store, and activate customer data across different marketing and sales channels. It solves the problem of disconnected customer data by providing a centralized system for managing customer information. The benefits of using Clearbit are:

Better Data Quality: The platform enriches and verifies customer data, leading to better data quality and accuracy.

Increased Efficiency: By centralizing customer data, Clearbit streamlines data-driven processes, such as lead generation and lead scoring, reducing manual effort and increasing efficiency.

Improved Personalization: With enriched customer data, businesses can deliver more personalized experiences across different touchpoints, leading to improved customer engagement and loyalty.

Data Privacy: Clearbit is GDPR and CCPA compliant and provides businesses with tools to manage customer data privacy, reducing the risk of data breaches and data privacy violations.

What do you like best about Clearbit?

The weekly report Clearbit sends gives me helpful insights to pass on to our sales team. We like how we can see which organisations are accessing the different parts of our website and allows us to prepare relevant information before reaching up to potential customers Clearbit has identified.

What do you dislike about Clearbit?

The only downfall we have with the report is that it's not mobile-friendly. The report typically arrives in my inbox at the end of the day on Friday while I'm on the go. Trying to read the report on mobile is damn near impossible due to the need to scroll the pop-outs.

What problems is Clearbit solving and how is that benefiting you?

Clearbit helps us understand when the kind of businesses seeking our products and services changes. It allows us to reactive to the change in market and source additional customers in untapped markets.

What do you like best about Clearbit?

We are using the weekly website visitor reports to understand which companies have visited our website so we can then better target them via ads. It gives us understanding about their intent and allow us to warm up those prospects better.

What do you dislike about Clearbit?

We are still using the free version, so it has some limits obviously. Would be better to have more companies listed in the reports, but as I mentioned, this is probably on the paid plans.

What problems is Clearbit solving and how is that benefiting you?

It helps us discover the companies who visit our website, also based on the source of the visit. It is really helpful for our marketing efforts, as we can use that information to better target those companies.

What do you like best about Clearbit?

The dashboard is clear and precise. Clickable everywhere for detailed info. I like the newly added G2 intent data feature. Clearbit also helps me to keep an eye on our direct competitors.

What do you dislike about Clearbit?

Quality of leads is sometimes questionable. The target audience isn't always tight. The pricing is a little much for small start-ups and smaller teams. There should be some level of data validation since many leads provided aren't accurate.

What problems is Clearbit solving and how is that benefiting you?

Clearbit can be used to reach or target higher-level executives from a company. I use this mostly for escalations. I find it better than SimilarWeb for identical features and for our use-case.

What do you like best about Clearbit?

The Weekly Visitor Report has helped me and my sales team identify high-priority companies to follow up with and has generated actionable insights about the companies and industries that are reviewing our product.

What do you dislike about Clearbit?

It's hard to say anything here, but I have to hit a character count! Really have no qualms with this product.

What problems is Clearbit solving and how is that benefiting you?

Clearbit gives us actionable data and insights about the companies and people on our website so that we have a better chance of reaching those potential buyers at the best time.

What do you like best about Clearbit?

I currently only get the weekly visitor report, but as a tool, it is fantastic. We've been able to gauge the intent of our web visitors and help out sales team identify potential leads.

What do you dislike about Clearbit?

Nothing really; we are exploring more features with Clearbit as well.

What problems is Clearbit solving and how is that benefiting you?

Identifying who is visiting our website, seeing trends from visitors, and what web pages are performing well. We've been able to use this data cross-departmentally and even do some proactive outreach.

What do you like best about Clearbit?

The Clearbit Web visitor tracking tool is very easy to install if you have access to your website's header tags. It is also free (for a limited amount of data).

Thus far, they have not done the usual thing with free tools and badgered me to sign up to a paid service. I know other companies charge a considerable sum to provide the same service.

What do you dislike about Clearbit?

So far the only real issue is that the summary information about the visiting companies, e.g. their business category, doesn't always match their actual sector so we have to scrutinise every record. We also haven't worked out a successful workflow to target the visiting company and maximise the opportunity of the potential lead. We don't know specifically who has visited, let alone their job title. We don't know the search term by which they found us to help narrow the search down. Ethically, we also don't think people would like the opening gambit along the lines of 'we know you visited our website' would be received well by the recipient. So, we know we're potentially looking in the right haystack, but we still don't know exactly where to find the needle(s).

What problems is Clearbit solving and how is that benefiting you?

Clearbit is helping us to understand which companies have visited our website and potentially giving us an insight into which business categories are being attracted to a particular web page. Once this reaches a sufficient volume it will benefit us primarily in tailoring our content to attract the right visitors and, less precisely, identify potential new business leads to follow up on.

What do you like best about Clearbit?

I enjoy that you can take particular audiences and import them to Meta for custom ad targeting.

This is crucial in serving your ads to the right audience. We tested it against Meta's native targeting, which outperformed every time. Same ad creative, budget, and copy to ensure the test was as clear as possible.

What do you dislike about Clearbit?

I dislike the fact that you cannot create collections (a view of the traffic of specific webpages) based on UTM parameters.

You are able to use Google Analytics to achieve this but this should be a feature in platform.

Their free website visitor report has a better UI than the Clearbit main platform and offers the ability to segment traffic based on source/medium.

What problems is Clearbit solving and how is that benefiting you?

We're able to de-anonymize our traffic and better understand who's engaging with our website.

We can also use Clearbit's data to target the right audience for our Meta ads.

What do you like best about Clearbit?

As a fairly young startup, Clearbit has been instrumental in unlocking insight and visibility into our ideal customer profile, which is vital for marketing and sales initiatives. Using Clearbit's enrichment solution, we have not only been able better understand who is using our platform but have also been modeling that data to continue to grow our user base.

What do you dislike about Clearbit?

So far, I have not encountered any significant limitations while using Clearbit. There have been some delays in configuring the API integration internally, but Clearbit's Integration and CS teams have really stepped up to help provide interim solutions while we work on getting the API activated.

What problems is Clearbit solving and how is that benefiting you?

Clearbit has helped us hone in on and focus our marketing and sales efforts on prospective customers that align with our ICP. It has also provided some fascinating insight that has aided product/feature development.

What do you like best about Clearbit?

Clearbit Real-Time Form Enrichment, Account Level Visits, Real-time Slack Notification.

The tool has a good integration ecosystem, so it can be helpful for organizations looking to grow their integrated marketing tech.

What do you dislike about Clearbit?

Getting their Support Team to help with anything is a nightmare. Don't know if they are understaffed or just not skilled to handle the technical requests.

The Account Level Data (first-party data of SF + Marketo) doesn't trigger any notifications in Salesforce.

The Person Level Data (first-party data of SF + Marketo) doesn't trigger any notifications in Salesforce.

The Email Digests don't work at a group alias level.

Platform enablement is very poor.

The Enrichment fails 3/10 times at the Enterprise Level and 6/10 times at the SMB level for Data Enrichment.

What problems is Clearbit solving and how is that benefiting you?

Right now, the only problem being solved is real-time form enrichment to reduce form friction, allowing users to have a better form-fill experience. There is nothing else worth highlighting as the benefits of the tool.