Facing challenges for your product adoption? Here is the depth of the Product Led Growth detailing questions the users are finding answers to. Thank you Aakash Gupta
If you want to do product-led growth like the best (Miro, Canva, Notion), then you need to pull off the 8 layers of the PLG Iceberg. In my latest deep dive with Jaryd Hermann into Miro, we go deep on this framework and break down what it takes to really execute PLG. Here’s a quick rundown of each layer: ↓↓ 👁️ 𝐋1 & 𝐋2: 𝐓𝐡𝐞 𝐓𝐢𝐩 𝐎𝐟 𝐓𝐡𝐞 𝐈𝐜𝐞𝐛𝐞𝐫𝐠 It's all about communicating your value. Miro’s onboarding begins before handing over an email with: ↳ Compelling messaging ↳ Trust-building/social proof ↳ Transparent pricing 🛝 𝐋3: 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐥𝐞𝐬𝐬 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 Miro ensures a smooth start with a minimalist setup: ↳ They nudge users to sign up with a work email, but don’t require it ↳ Sign up is basic. There are no fancy visuals trying to over-communicate anything ↳ They use progressive reveals, minimizing cognitive load ↳ They leverage Single Sign On (SSO) with business-grade auth providers 🎯 𝐋4 & 𝐋5: 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐢𝐧𝐠 𝐕𝐚𝐥𝐮𝐞 Miro excels in personalizing the onboarding experience, ensuring users quickly find their "aha" moment. ↳ They have dedicated flows for both board Creators and Joiners ↳ There’s no “blank state” ↳ Onboarding is persona based ↳ They use templates to reduce Time To Value ↳ Miro’s onboarding is based on 𝘚𝘩𝘰𝘸 >>> 𝘛𝘦𝘭𝘭. 🔄 𝐅𝐨𝐫𝐦𝐢𝐧𝐠 𝐇𝐚𝐛𝐢𝐭𝐬 (𝐋6) Miro focuses on creating habitual usage patterns around their core value action, driving long-term engagement. ↳ Their freemium plan avoids throttling value (use now, pay for biz features later) ↳ They focus on extensibility, embedding themselves across other popular tools 💰 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧: 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 & 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 (𝐋7) From a generous freemium model to value-packed premium plans, Miro's pricing strategy is a masterclass in PLG. ↳ Freemium is crafted to remove barriers to entry and encourage users to invite others to collaborate, creating a viral loop. ↳ They monetize business (and power user) needs, just like Slack does ♼ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐥𝐞𝐝 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐥𝐨𝐨𝐩𝐬 (𝐋8) PLA is not “refer a friend”. True PLA means your users naturally invite other users while using your product—for free. ↳ Miro avoids cash incentive invites. For one, it attracts lower intent users. ↳ They leverage the viral flywheel by making the product inately collaborative To go much deeper into each layer of the PLG Iceberg, including detailed examples and tactical takeaways, checkout our full analysis: https://lnkd.in/gVPg-EAq